Martina Castro
Founder & CEO • Los Angeles, USA
Over the past fifteen years, Martina has produced and edited award-winning audio content in both the U.S. and Latin America. Before launching Adonde Media in 2017, she worked at NPR, KALW-FM in San Francisco, CA, and NPR’s Radio Ambulante, a Spanish-language narrative journalism podcast she co-founded in 2011. She has given numerous workshops and talks on the art of narrative radio storytelling and emerging podcast markets with organizations such as the Third Coast International Audio Festival, the Salt Institute for Documentary Studies, UnionDocs, Prix Italia, Podcast Movement, and more. She also taught a university course on audio storytelling through a 2015 Fulbright grant in her family’s native Uruguay.
Martina launched Adonde Media at Start-Up Chile’s S Factory program, a pre-seed accelerator for female founders in Santiago, Chile. Since then, she has led multilingual and multinational production teams as Executive Producer on all of Adonde’s projects. Martina is now based in Los Angeles, California and proudly serves on the advisory boards of the Werk It Women’s Podcasting conference, Lantigua Williams & Co, and the Jordan-based Arabic podcast production company, Sowt. She is also a mentor in the Google/PRX Creator program.